This is the most exciting phase. You probably can’t sleep thinking about the idea everyday. You can't stop picturing how your product would be successful and solve real issues.
In 2015, Alex climbed up the Fansipan, the highest mountain in Indochina, with a local minority guide named Pe. Later he found out that Pe only got paid 10% of what he had paid to the agency that he booked Pe with. Alex thought that was unfair because Pe was the one who put in the hard work and should have been rewarded accordingly. Local guides in Asia like Pe, however, are usually treated unfairly by the agencies.
Upon his return to Sydney, Alex had an idea: “Why don’t I just build a company that directly connects travellers to locals in South East Asia?” By doing that, we can cut out the middleman and give travellers direct access to locals who share the beauty of their city. A company that would help a lot of travellers like Alex to experience this region through the eyes of the locals, a thing that they cannot get from any group tours.