Imagine driving a car with a firm belief that you are getting lost, but your client in the passenger seat has an equally firm belief that he knows the neighborhood so well.
Well, of course you understand your market better than we do, but we’re that taxi driver - sometimes we know which road is blocked on that day, or a nearby accident is causing serious traffic jam on certain streets.
When we were an outsourcing agency for app development, customers from big guys to small startups in the area came for help with their projects, bringing such a golden opportunity for us to work in different industries.
Sometimes, they would overspend money on product development, but none on marketing. This usually happens to startups at MVP stage. At times, they would lose grasp of the main focus - building a fancy user interface carried them away from the main struggle of their target audience. Most of the times, we could foresee these unwanted diversions, but never had the opportunity to advice our customers of them.
Having observed and learned from these problems, we want to get involved and actively solve them. We dedicate our time, mind, and passion because we want all projects to succeed at their best potentials. After our 3-year journey working locally and internationally, partnering, or co-creating, projects turn out to be the most successful. There are challenges, apparently, but co-operation allows rooms for critical thinking, creativity, and diverse skillsets. It’s worth it.